If you want conversion rate increases, the No. 1 factor to consider is customer motivation, according to the Conversion Sequence Heuristic from MECLABS Institute. I recently came across a great example of an entire product built solely on customer motivation.
The post Customer Motivation: How a craft brewery tapped into the element that most affects conversion appeared first on MarketingExperiments.
While digging through data and market research, it can be easy to get lost in the numbers. But when assessing these insights, what really matters is the stories they tell. This is a key point of emphasis for Gartner, and specifically its Smarter with Gartner content platform, which adds context and substance to trends surfaced […]
The post CMWorld Interview: Getting the Full Story from Gartner’s Heather Pemberton Levy appeared first on Online Marketing Blog – TopRank®.
2018 is proving to be yet another year of rapid change for digital marketing strategies. The explosion in the use of smartphones and other mobile devices over the last five years is one of the primary driving forces of this … Continue reading →
Let’s take a trip down memory lane, all the way back to 2007.
The world was a different place. Rihanna’s “Umbrella” (ella, ella) dominated the Billboard Charts. Scorsese’s masterpiece The Departed won Best Picture. Facebook was only a year remo…
Digital Marketing News: Google’s Marketing Platform Partners, LinkedIn’s Translations, & Facebook’s Instant Articles Subscription Results
Google announces Google Marketing Platform Partners program
Google has been busy consolidating and…
How long have you kept your customer review strategy on the back burner? While you’re scrambling to make more sales and manage tedious back-end tasks, your competitors are using the customer engagement they already have to boost business. Google reviews appear … Continue reading →
The post 3 Things Your Competitors Can Teach You About Google Reviews appeared first on AddMe Blog.