“You have part of my attention – you have the minimum amount.”
This scathing remark, delivered by actor Jesse Eisenberg while portraying Mark Zuckerberg amidst a heated deposition in the 2010 film The Social Network, has a certain pertinence tod…
As part of our mission to help demystify the marketing technology landscape, we’ve tasked our research team with creating a weekly report that will cover the latest happenings in the world of MarTech. The briefing will include, but not limited to, key rounds of funding, new technologies entering the market, press releases, career moves, and a spotlight on influencers social activity.
The development of blockchain technology is still in the early stages, but its potential applications in digital marketing are already clear. The technology is set to transform the marketing automation space in the upcoming years, and soon marketers will have even more tools at their disposal for building trust-based relationships with their prospects and customers.
The post Here’s how blockchain is poised to disrupt digital marketing appeared first on ClickZ.
Everyone talks about how crucial it is to use blogging and social media to draw attention to your brand. But you can churn out posts every day, and they will immediately get lost among hordes of content if you don’t … Continue reading →
Building strong brands is a top priority for any company and in the past has been viewed as its own goal, separate from performance marketing. The two are often talked about as two distinct activities and media mix allocation is bucketed in brand versus performance distribution.
The post The modern marketer: Brand building vs. performance marketing appeared first on ClickZ.