The objective of marketing is to reach and attract a targeted audience. We do this using ads, contests, blog content, and so on. But the thing about this is at any given time some marketing strategies are more effective than others. In this article we’ll look at the importance of measuring your content results. This way you can confirm whether your content generates a positive ROI.
We know how it feels when you have to present a losing test to well-meaning clients who were convinced this was a winner. But not all conversion optimization tests should be winners. Here’s why.
The post In Conversion Optimization, The Loser Takes It All appeared first on MarketingExperiments.
Digital Marketing News: Twitter’s Bot Detox Fallout, Google’s Mobile Thumbs-Up, & Millennial’s Top Social IQ Factors
Report: Google’s mobile search results now show image thumbnails 45% of the time
Mobile Google users see image thumbnails in nearly half the search results shown, according to new report data. Should marketers consider placing greater importance o…
Most marketers who consider Facebook a valuable platform are feeling baffled with the series of changes that the social media giant has brought in recently, making them reevaluate its importance. These changes have only added to the sense of uncertainty and discomfort that marketers are feeling towards Facebook today. This byline discusses the recent changes made by Facebook and points out that even though Facebook has become be a safer place for individuals, has the platform become inhospitable for businesses?
The post Why marketers need to reevaluate their Facebook strategies appeared first on ClickZ.
Explore different ways to use Google Sheets and AdWords Scripts to change bids and handle uploads. Get started with creating your own bidding system!
The Google Indexing Speed Update implemented site speed as a SERP ranking factor for mobile web pages. Learn how the update could affect your PPC campaigns.
To celebrate those tiny pictures that have made our lives so much easier (and more entertaining), users across social media platforms celebrated #WorldEmojiDay. Here are some of the best and the worst of the day’s Tweets.
The post Here are some of the best (and worst) ways brands celebrated #WorldEmojiDay appeared first on ClickZ.
Now that the World Cup is over, we’ve identified the six brands we think did the best job at digital marketing, including Budweiser, McDonald’s, and Apple.
The post ClickZ’s World Cup winners, including Budweiser, McDonald’s, and Apple appeared first on ClickZ.